Sunday, November 13, 2005

lifeknot launches new features

Photo Gallery View

Click the On | Off link on the top left of our search results page to toggle photo gallery view. Hold your mouse over a photo to see more profile details. And remember, your photos can be of anything so upload one today if you haven't already.



Advanced Activity Search

You can now search for multiple activities and are no longer limited by location. So go ahead and search the earth for people that share your favorite activities!



Send to Friend

See a profile you think a friend might like. Send it to them. Click the 'Send to Friend' link when viewing a profile to share with your friends.

Send a Postcard

Send your friends a lifeknot postcard. Pick from over 10 postcard pictures.

Thursday, September 01, 2005

Share Life, Share More

SHARE LIFE, SHARE MORE SAYS LIFEKNOT
New Features Make Finding Friends Even Easier.

CAMBRIDGE, MA, September 1, 2005 - Finding a needle in a haystack is hard. Finding friends at LIFEKNOT is easy--easier still, now that lifeknot has developed and launched two new comprehensive partnering features, In Common and Guess Who. "In Common" compares and matches users' activity profiles by shared interests and passions, and, because opposites often attract, "Guess Who" pairs users with people who have different interests.

"We pride ourselves in having one of, if not the most diverse selection of activities and interests," states Matt Muro, founder of lifeknot (www.lifeknot.com). “Our profiles provide a level of granularity absent from other site profiles. Where some sites may list yoga and martial arts, lifeknot lists 17 types of yoga and 20 types of martial arts." lifeknot profile listings include more than 680 different activities and interests in 41 categories, such as hot springs, star gazing, tidepooling, skinny dipping and other activities you won’t find on other sites. "In Common" maximizes the level of specificity a user provides, matching any of the hundreds of different activities and interests that may be in his or her profile. Users can suggest new activities and interests to customize their profiles and ensure the "In Common" partnering feature really works for them.


lifeknot launched the "Guess Who" feature because users sometimes want to find people with different interests to expand their own. "Guess Who" shows users pictures of three people, one with whom they share a particular activity or interest and two, at random, with whom they don't. It allows users to guess which person they think shares the particular activity or interest. It's surprising to find out if it's possible to make correct judgments based on a picture, and it’s a fun way to meet new and interesting people, some of whom users might not have otherwise found.

About lifeknot.com
lifeknot is an activity partnering website not just for singles only; those already in relationships are welcome. The benefit for singles using a service that includes those in relationships is that developing friendships with users who share similar interests creates a larger network of people through which they can meet new loves. The advantage for those in relationships is that they have a large group of people from which they can choose activity partners for pastimes their significant others might not enjoy. "We really want people to just have fun sharing their interests," says Muro. "If love follows we're happy to have helped."

lifeknot was founded in 2003. Free membership includes the ability to e-mail other users. For more information, please visit www.lifeknot.com.

Thursday, August 25, 2005

Girl Next Door seeks Yard Worker

I just heard a funny story from a friend of mine that met a girl on a popular dating site. We’ll call it yardmatch.com. You’ll see why. My friend, we’ll call him Gerry, received a response to his ad on yardmatch from Cindy (not her real name). They arrange an early lunch at a romantic, yet casual little restaurant in Boston. Gerry tells me that there wasn’t any uncomfortable silence at lunch, which can sometimes happen on a first date when you find the person’s real life persona differs markedly from their online personal ad. Gerry did note, however, that Cindy kept bringing the conversation back around to yard work.

Apparently Cindy had quite a bit of yard work to do this summer; not to mention a deck that needed power washed, an oil change, sink unclogged and other various domestic chores done. Gerry, the gentleman that he is, nodded politely as Cindy enumerated her chore list, being sure to keep her wine glass full in hopes that he’d also be able to check off a few things on his to-do list.

After about the fourth glass of pinot, Gerry suggests they stroll through the city then sit for coffee al fresco and people watch. Cindy doesn’t bite, though he wishes she would. Instead she counter offers some weeding of her flower beds with the prospect of lemonade on the deck she’d like power washed and weather treated. It appears no amount of wine will derail Cindy’s determination to date a yard worker. Gerry looks at his watch, glances up at the setting sun and announces that he’d be happy to help her another time since there isn’t much daylight left. Cindy gives him a peck on the cheek and they part ways.

A few days go by and Gerry calls Cindy to see if she’s interested in catching a movie. She is, but isn’t sure when Ted will be finished power washing her deck. She informs Gerry that she also met Ted on yardmatch and that he drove down from New Hampshire to cut her lawn and start on the deck. She wouldn’t feel right leaving while he was still there, but was free next Saturday if he wanted to help with that clogged sink.

Gerry was beginning to think that the only way into Cindy’s heart was through the gunk-filled pipes below her sink. He decided to take a chance. There was something about her resoluteness than intrigued him. Gerry put his pipe wrench, toolbox and laundry bag into the car and headed to Cindy’s. Pulling into her driveway he admired the power washing Ted did on the deck last weekend. Gerry also noted the beautifully manicured yard, which he would later be told was the handiwork of Jim from Brockton.

Gerry got to work under the sink. Cindy offered to make him lunch and get him a beer from the fridge. “Maybe there is something to be said about being domesticated,” Gerry thought to himself as he removed a wad of hair from the trap. Cindy was just setting the sandwiches and potato salad onto the table she set on the deck as Gerry finished. Cindy got Gerry another beer and poured herself a glass of wine. This was turning out to be a nice afternoon. Gerry finally had to ask, “What is it about convincing the men you meet online to help you with yard work and home repairs?” Without hesitation Cindy replied that she figured any man willing to give up a Saturday to help unclog a sink was a keeper. Gerry said he couldn’t agree more and would prove to her that he felt exactly the same way.

Pleasant conversation followed well into the evening and they both already looked forward to another date. Cindy informed him that she needed to drive to Connecticut early the next morning for a baby shower. Gerry gathered his tools and took them to his car. A long, sweet kiss was exchanged and another date arranged for next Saturday. Cindy said she needed help pruning back the beech trees that lined her back yard. Gerry smiled and threw his laundry bag up onto the deck. “What’s this?,” Cindy asked with a knowing grin. “My laundry,” Gerry hollered back as he backed out of the driveway. “I’ll pick it up next week when I prune those trees.”

Thursday, August 18, 2005

lifeknot runs boston subway ad

Starting August 29th, lifeknot will run ads on the Boston redline subway. Take a sneek peek at the creative below (click for a larger pic)

lifeknot subway ad

Monday, April 18, 2005

Live Your Life, Let Love Follow

LIVE YOUR LIFE, LET LOVE FOLLOW SAYS LIFEKNOT
Online Partnering Not Just for Singles Anymore.

Finding friends with whom we share interests and passions is as important as finding a significant other. This is the philosophy of LIFEKNOT, an activity partnering website that welcomes those already in relationships. Rather than chasing love, lifeknot proposes that their users live their life, meet people that share their interests and, as a bonus for singles, let love follow.

"Focusing on shared activities provides advantages over traditional online dating sites," states Matt Muro, founder of lifeknot (www.lifeknot.com), still a completely free service attracting new members. "The emphasis with our approach isn't on personality traits and dating so much as it is helping people meet new friends to share activities they enjoy."

Placing emphasis on shared activities rather than shared personality traits lessens the vulnerability people feel when posting a profile online. lifeknot activity profiles permit people to show a side of themselves that isn't conveyed through traditional personality profiles alone. As a result, people feel more comfortable contacting each other; activities shared serve as icebreakers and provide the reassurance that interests are other than skin deep.

The benefit for singles using a service that includes those in relationships is that it creates a larger network of people from which singles can meet new loves via new friends and activities. The advantage for those in relationships is that they have a large pool of people from which they can choose activity partners for pastimes they might not share with their significant other.

lifeknot currently lists over 500 activities across 38 categories. Users frequently suggest additional categories and activities as they seek people that share their interests and passions--passions that are as diverse as sled dog racing, short films, sushi, scrabble, sci-fi and surfing-to name a few. lifeknot makes it as easy as a mouse-click to compare activities with other users. The same feature may also be used to compare such things as favorite bands, books, movies and tv shows.

In Muro's own words, "We really want people to just have fun sharing their interests. If love follows we're happy to have helped."