Lifeknot: Your Best Bet for Finding Your Perfect Partner

Meet new people in any of the more than 1,300 activities now listed at Lifeknot

CAMBRIDGE, MA, May 20, 2000 - What interests and passions would one hope to share with their perfect partner? Hiking, sushi, snowboarding and Scrabble? Museums, movies and mountain biking? lifeknot, a free social networking web site that has just surpassed 1,300 member-suggested activities, makes the task of finding friends with similar interests easy.

When lifeknot first launched, the site listed just over 200 fitness and outdoor activities. Members have since suggested over 1,100 activities in categories as diverse as activism, food, languages and collecting. The breadth of activities listed at lifeknot is in stark contrast to what was a trend of niche sites that focus only on, say, dog lovers or democrats.

lifeknot compares members' activity interests, as well as favorite bands, books, movies and TV shows, to show members those with whom they share the most in common. "The ability to compare such a broad range of interests is the best bet for finding your perfect partner," says Matt Muro, founder of lifeknot. "The ability to meet someone that shares your love of camping, kayaking, scuba diving and street fairs all on one web site simplifies the search for friends with whom you'll have a rich relationship."

The emphasis on shared activities lessens the vulnerability people feel when posting a profile online. It also allows people to show a side of themselves that isn't conveyed through traditional personality profiles alone. As a result, people feel more comfortable contacting each other. Shared interests serve as an icebreaker, resulting in a more comfortable, natural way to meet new friends and dates.

In Muro's own words, "We really want people to just have fun sharing their interests. If love follows we're happy to have helped."

About lifeknot.com
lifeknot helps singles, as well as those in relationships, establish meaningful friendships based on shared interests and passions. Members create activity profiles, in addition to personal profiles, listing any of over 1,300 member-suggested activities. Shared interests serve as an icebreaker, resulting in a more comfortable, natural way to meet new people, make new friends and dates. For more information please visit us on the web.

Who has the most in common with you?

It's easy to find out when you create an activity profile at lifeknot. Simply check checkboxes next to any of over 1,200 activities listed and lifeknot will do the rest. Your interests will be compared to the interests of other members, showing you a list of those with whom you share the most in common.


You can also compare your favorite books, bands, tv shows and movies. Read more about how you can compare and share your interests at lifeknot.

Lifeknot Offers Tips for a Stress-Free Valentine’s Day

Live your life and let love follow, says lifeknot

CAMBRIDGE, MA, February 12, 2007 – Valentine's Day doesn't have to be stressful for those looking for love. In fact, finding a sweetheart would never be stressful if lifeknot had its way. The social-networking website encourages people to live their lives and let love follow.

Through myriad activities suggested by members, people can find others who share interests and passions as diverse as short films, sushi, Scrabble, surfing, and stargazing. lifeknot currently lists over 1,200 activities across 45 categories. Members can select a variety of activities during a search, allowing them to find, say, fellow hiking enthusiasts who also like Indian food, photography, and Frisbee. Searching for people with common interests is lifeknot’s suggestion for taking the stress out of finding a Valentine. Finding a significant other that shares many similar interests may ensure that love lasts well beyond Valentine’s Day.

"Placing emphasis on shared interests is a great approach to establishing relationships—platonic or romantic," says Matt Muro, founder of lifeknot. "It gives you an immediate indication of your compatibility , and there’s an assurance that such a connection is more than skin deep." A shared passion for glassblowing, gardening, gliders, and world travel may mean one has found his or her soul mate or simply someone with whom to visit Paris. Either way, to quote Humphrey Bogart's character, Rick, in Casablanca, it could be "the beginning of a beautiful friendship."

According to Muro, "shared interests ensure love found at Valentine’s Day, or any day of the year, is more destiny than chance."

About lifeknot.com
lifeknot helps singles, as well as those in relationships, establish meaningful friendships based on shared interests and passions. Members create activity profiles, in addition to personal profiles, listing any of over 1,200 member-suggested activities. Shared interests serve as an icebreaker, resulting in a more comfortable, natural way to meet to friends and dates. For more information, please visit www.lifeknot.com.

Activities Abound

lifeknot currently lists over 1,200 member-suggested activities across 45 categories. Members are constantly suggesting new and interesting activites as they seek people that share their interests. More often than not, I need to consult Wikipedia (one of my favorite sites) to learn about the new activity suggestion.

Some particularly interesting recent activity additions include:

Spirituality: Ásatrú
"Ásatrú (Icelandic "Æsir faith") is a new religious movement whose focus is reviving the Norse paganism of the Viking Age - as described in the Eddas - prior to the arrival of Christianity." - Wikipedia

Winter Sports: Skijoring
"Skijoring is a winter dog- or horse-powered sport popularized in North America and derived from the Scandinavian sport of pulka. It involves a horse or from one to three dogs hitched directly to a human being on skis." - Wikipedia

Science: Ethology
"Ethology is the scientific study of animal behavior considered as a branch of zoology. The desire to understand the animal world has made ethology a rapidly growing field, and even since the turn of the 21st century, many prior understandings related to diverse fields such as animal communication, personal symbolic name use, animal emotions, animal culture and learning, and even sexual conduct, long thought to be well understood, have been revolutionized, as have new fields such as neuroethology." - Wikipedia

Here are some links to some of lifeknot's more popular activities if you want to flip through some profiles: Hiking, Camping, Mountain biking, World travel, Photography, and Star gazing.

Come to lifeknot. Find your perfect activity partner.

lifeknot launches Google gadgets

lifeknot's Google gadgets are a great way to meet new friends that share your interests. You can add lifeknot's gadget to your pesonalized Google search page or your own web page.

lifeknot lists over 1,200 member-suggested activities. Click the activity gadget's "Shuffle" link to see five random activities. Click an activity to see profiles and pictures of people who enjoy that activity. Repeat. Enjoy.

lifeknot members create activity profiles listing any of over 1,200 member-suggested activities: hiking, skiing, skinny dipping, buddhism, beekeeping. Yes, even beekeeping. Find activity partners for any activity imaginable at lifeknot. Post your own activity or personal ad so people can find you.

lifeknot also has a gadget that permits members to conveniently run their saved searches, check their eMail and more. The random activity shuffle is also available with this gadget.

Clicking the edit link a the top of both google gadgets allows you to customize the location and gender of profiles shown, as well as the color of the gadget.

lifeknot Brings Online dating and Social Networking to Cell Phones

Find activity partners, friends, and dates anytime, anywhere with lifeknot mobile.

CAMBRIDGE, MA, August 15, 2006 - lifeknot.com a novel site that has features in common with social networking and online dating web sites, has launched a mobile version of its web site. lifeknot's mobile site enables members to use their cell phones as a digital ice-breaking device-as well as to search and view member profiles and pictures from their cell phones.

Enter the usernames of two lifeknot members into a cell phone to see a list of shared activity interests, bands, books, movies and tv shows. Scrolling down through a list of shared interests gives you an immediate indication of your compatibility and some great talking points that will help break the ice. What makes this comparison so interesting is lifeknot's extensive member-suggested activity listings. From the usual (hiking, biking, camping, and cooking) to the unique (beekeeping, home brewing, longboarding, and belly dancing) members are certain to share some of the 1,100 and growing activities listed.

lifeknot maintains the personal intimacy found at online dating sites and incorporates aspects of social networking by connecting people through shared activity interests and not limiting their service to singles only. The result is an online community where the focus is simply making new friends that share interests and passions in any activity imaginable. "You can truly sift through and find people who enjoy the same things without any pressure to date," states Mary Robinson of San Diego, California.

But if you're looking for someone to date, you can find that too. Members may post personal profiles in addition to activity profiles. With lifeknot now accessible from the 182 million cell phones in the U.S., members may find their perfect activity partner, or life partner, right from their cell phone.

Membership is free, including the ability to e-mail other users. For more information, please visit www.lifeknot.com.

Meet New People and Make New Friends

lifeknot makes it easy for you to meet new friends with whom you share interests. Members create activity profiles listing any of the over 1,100 member-suggested activities. lifeknot members frequently suggest new activities as they seek people that share their interests and passions–passions as diverse as sled dog racing, sushi, scrabble, sailing, shiatsu, hiking, home brewing, horseback riding, biking, beekeeping, body surfing, and belly dancing to name a few.

Members may also create personal ads/profiles similar to those of online dating sites. This enables members to state whether they're looking for platonic activity partners only or looking for friends and dates. The benefit for singles using a service that includes those in relationships is that developing friendships with users who share similar interests creates a larger network of people through which they can meet dates. The advantage for those in relationships is that they have a large group of people from which they can choose activity partners for pastimes their significant others might not enjoy.

lifeknot’s combination of personal ads/profiles and activity profiles strikes the perfect balance between social networking and online dating websites; resulting in a more natural way to meet new people and make new friends. At lifeknot, the focus is simply meeting new people that share your interests and passions in any activity imaginable.

lifeknot launches new features

Photo Gallery View

Click the On | Off link on the top left of our search results page to toggle photo gallery view. Hold your mouse over a photo to see more profile details. And remember, your photos can be of anything so upload one today if you haven't already.



Advanced Activity Search

You can now search for multiple activities and are no longer limited by location. So go ahead and search the earth for people that share your favorite activities!



Send to Friend

See a profile you think a friend might like. Send it to them. Click the 'Send to Friend' link when viewing a profile to share with your friends.

Send a Postcard

Send your friends a lifeknot postcard. Pick from over 10 postcard pictures.

Share Life, Share More

SHARE LIFE, SHARE MORE SAYS LIFEKNOT
New Features Make Finding Friends Even Easier.

CAMBRIDGE, MA, September 1, 2005 - Finding a needle in a haystack is hard. Finding friends at LIFEKNOT is easy--easier still, now that lifeknot has developed and launched two new comprehensive partnering features, In Common and Guess Who. "In Common" compares and matches users' activity profiles by shared interests and passions, and, because opposites often attract, "Guess Who" pairs users with people who have different interests.

"We pride ourselves in having one of, if not the most diverse selection of activities and interests," states Matt Muro, founder of lifeknot (www.lifeknot.com). “Our profiles provide a level of granularity absent from other site profiles. Where some sites may list yoga and martial arts, lifeknot lists 17 types of yoga and 20 types of martial arts." lifeknot profile listings include more than 680 different activities and interests in 41 categories, such as hot springs, star gazing, tidepooling, skinny dipping and other activities you won’t find on other sites. "In Common" maximizes the level of specificity a user provides, matching any of the hundreds of different activities and interests that may be in his or her profile. Users can suggest new activities and interests to customize their profiles and ensure the "In Common" partnering feature really works for them.


lifeknot launched the "Guess Who" feature because users sometimes want to find people with different interests to expand their own. "Guess Who" shows users pictures of three people, one with whom they share a particular activity or interest and two, at random, with whom they don't. It allows users to guess which person they think shares the particular activity or interest. It's surprising to find out if it's possible to make correct judgments based on a picture, and it’s a fun way to meet new and interesting people, some of whom users might not have otherwise found.

About lifeknot.com
lifeknot is an activity partnering website not just for singles only; those already in relationships are welcome. The benefit for singles using a service that includes those in relationships is that developing friendships with users who share similar interests creates a larger network of people through which they can meet new loves. The advantage for those in relationships is that they have a large group of people from which they can choose activity partners for pastimes their significant others might not enjoy. "We really want people to just have fun sharing their interests," says Muro. "If love follows we're happy to have helped."

lifeknot was founded in 2003. Free membership includes the ability to e-mail other users. For more information, please visit www.lifeknot.com.

Girl Next Door seeks Yard Worker

I just heard a funny story from a friend of mine that met a girl on a popular dating site. We’ll call it yardmatch.com. You’ll see why. My friend, we’ll call him Gerry, received a response to his ad on yardmatch from Cindy (not her real name). They arrange an early lunch at a romantic, yet casual little restaurant in Boston. Gerry tells me that there wasn’t any uncomfortable silence at lunch, which can sometimes happen on a first date when you find the person’s real life persona differs markedly from their online personal ad. Gerry did note, however, that Cindy kept bringing the conversation back around to yard work.

Apparently Cindy had quite a bit of yard work to do this summer; not to mention a deck that needed power washed, an oil change, sink unclogged and other various domestic chores done. Gerry, the gentleman that he is, nodded politely as Cindy enumerated her chore list, being sure to keep her wine glass full in hopes that he’d also be able to check off a few things on his to-do list.

After about the fourth glass of pinot, Gerry suggests they stroll through the city then sit for coffee al fresco and people watch. Cindy doesn’t bite, though he wishes she would. Instead she counter offers some weeding of her flower beds with the prospect of lemonade on the deck she’d like power washed and weather treated. It appears no amount of wine will derail Cindy’s determination to date a yard worker. Gerry looks at his watch, glances up at the setting sun and announces that he’d be happy to help her another time since there isn’t much daylight left. Cindy gives him a peck on the cheek and they part ways.

A few days go by and Gerry calls Cindy to see if she’s interested in catching a movie. She is, but isn’t sure when Ted will be finished power washing her deck. She informs Gerry that she also met Ted on yardmatch and that he drove down from New Hampshire to cut her lawn and start on the deck. She wouldn’t feel right leaving while he was still there, but was free next Saturday if he wanted to help with that clogged sink.

Gerry was beginning to think that the only way into Cindy’s heart was through the gunk-filled pipes below her sink. He decided to take a chance. There was something about her resoluteness than intrigued him. Gerry put his pipe wrench, toolbox and laundry bag into the car and headed to Cindy’s. Pulling into her driveway he admired the power washing Ted did on the deck last weekend. Gerry also noted the beautifully manicured yard, which he would later be told was the handiwork of Jim from Brockton.

Gerry got to work under the sink. Cindy offered to make him lunch and get him a beer from the fridge. “Maybe there is something to be said about being domesticated,” Gerry thought to himself as he removed a wad of hair from the trap. Cindy was just setting the sandwiches and potato salad onto the table she set on the deck as Gerry finished. Cindy got Gerry another beer and poured herself a glass of wine. This was turning out to be a nice afternoon. Gerry finally had to ask, “What is it about convincing the men you meet online to help you with yard work and home repairs?” Without hesitation Cindy replied that she figured any man willing to give up a Saturday to help unclog a sink was a keeper. Gerry said he couldn’t agree more and would prove to her that he felt exactly the same way.

Pleasant conversation followed well into the evening and they both already looked forward to another date. Cindy informed him that she needed to drive to Connecticut early the next morning for a baby shower. Gerry gathered his tools and took them to his car. A long, sweet kiss was exchanged and another date arranged for next Saturday. Cindy said she needed help pruning back the beech trees that lined her back yard. Gerry smiled and threw his laundry bag up onto the deck. “What’s this?,” Cindy asked with a knowing grin. “My laundry,” Gerry hollered back as he backed out of the driveway. “I’ll pick it up next week when I prune those trees.”

lifeknot runs boston subway ad

Starting August 29th, lifeknot will run ads on the Boston redline subway. Take a sneek peek at the creative below (click for a larger pic)

Live Your Life, Let Love Follow

LIVE YOUR LIFE, LET LOVE FOLLOW SAYS LIFEKNOT
Online Partnering Not Just for Singles Anymore.

Finding friends with whom we share interests and passions is as important as finding a significant other. This is the philosophy of LIFEKNOT, an activity partnering website that welcomes those already in relationships. Rather than chasing love, lifeknot proposes that their users live their life, meet people that share their interests and, as a bonus for singles, let love follow.

"Focusing on shared activities provides advantages over traditional online dating sites," states Matt Muro, founder of lifeknot (www.lifeknot.com), still a completely free service attracting new members. "The emphasis with our approach isn't on personality traits and dating so much as it is helping people meet new friends to share activities they enjoy."

Placing emphasis on shared activities rather than shared personality traits lessens the vulnerability people feel when posting a profile online. lifeknot activity profiles permit people to show a side of themselves that isn't conveyed through traditional personality profiles alone. As a result, people feel more comfortable contacting each other; activities shared serve as icebreakers and provide the reassurance that interests are other than skin deep.

The benefit for singles using a service that includes those in relationships is that it creates a larger network of people from which singles can meet new loves via new friends and activities. The advantage for those in relationships is that they have a large pool of people from which they can choose activity partners for pastimes they might not share with their significant other.

lifeknot currently lists over 500 activities across 38 categories. Users frequently suggest additional categories and activities as they seek people that share their interests and passions--passions that are as diverse as sled dog racing, short films, sushi, scrabble, sci-fi and surfing-to name a few. lifeknot makes it as easy as a mouse-click to compare activities with other users. The same feature may also be used to compare such things as favorite bands, books, movies and tv shows.

In Muro's own words, "We really want people to just have fun sharing their interests. If love follows we're happy to have helped."